45 Whitfield Street
dMFK
- Location: Fitzrovia, London
- Product: Cladding
- Finish: Rustik
- Architectural solutions: Architectural panels, Bespoke façades
- Project type: Offices
- Photography: Jack Hobhouse
At 45 Whitfield Street, modernism is reinterpreted through a dialogue between innovation, craftsmanship, and material honesty. This all-electric building integrates advanced technologies and wellbeing-driven design with a refined architectural language. Its striking façade —where the original steel-framed lozenge windows meet moulded concrete— is anchored by natural wood panels from Parklex Prodema, framing the street-level glazing and main entrance with warmth and precision. The timber surfaces contrast with metal and glass, softening the building’s geometry while emphasizing its crafted character. The result is a contemporary workplace that combines sustainability, material beauty, and modernist clarity.
